It’s Sunday afternoon and you are certainly not in the mood to go out in the atrocious heat and grab something scrumptious to eat and so you decide to sit at home and order something. You want to order Tofu Suteki from the Japanese restaurant Teppan, whereas your sister demands Pasta from The Pasta Bar Veneto and your parents want a spicy South Indian dish from Sandeepha. In the end, you’ll end up ordering from just one restaurant which may not satisfy the taste buds of everyone.
If you’re a Chennaite you won’t have to crib anymore as this is the time when Yo! Potato helps all the couch potatoes to relish the food they want. Yo! Potato is a service provider in Chennai that delivers food orders with a free home delivery option. The most exciting feature is that a person can order from various restaurants at the same time and get it delivered without any extra delivery charges. People nowadays prefer staying at home and ordering food than going out to a restaurant, but the problem is most of the restaurants have a minimum order amount due to which people end up spending more than required. With the help of Yo! Potato, you don’t have to make orders to meet a minimum requirement, the representative from Yo! Potato will make a purchase of everything and deliver it to your own place free of cost. All a customer needs to do is dial 45 54 1111 and that’s it, food will be delivered at his doorstep!
Yo! Potato is the brainchild of two childhood friends, Krishna Chidambaresh and Showkath Jamal. It ties up with restaurants and pays them a commission for delivering orders their way but that doesn’t mean a customer will have to order from only the restaurants they partner with. A customer can order from any restaurant in Chennai. “In the orders where customers call us directly, we buy on their behalf, and thus don’t make a profit. But restaurants with which we have a tie-up give us discounts on the order — which become our earnings,” says Mr Chidambaresh.
The friends noticed that everyone, including themselves had problems whenever they wanted to order food from a restaurant. “Even a small family of three has three different preferences. When they decide to go out for dinner, obviously some sacrifices have to be made. Yo! Potato can gather any food from any restaurant you wish,” says Mr. Chidambaresh. That’s when they decided to set up a delivery team and take orders from any restaurants. The point was simple, to have one number through which people could order anything from any restaurant in the city. What can be better than having Croque Madame, Lasagna and Vanilla Latte at the same time ordered from three different restaurants!
The company started in and around Nungambakkam in November 2011 and soon started spreading to other areas of the city. It had started with an initial investment of Rs. 50,000 and seven deliverymen and now deals with several restaurants in Chennai. Yo! Potato shuts at 11-30 p.m but it’s looking for partnership with restaurants that are open till late night.
The team has managed to come up with a simple solution to a problem faced by everyone. We all have to make sacrifices whenever we decide to go out for dinner or order something from a restaurant. They came up with a fresh and unique idea that has not been executed anywhere in the world. While some still think that they are nothing more than delivery boys the fact is they were successful in solving a problem with the support of innovation.
The founders believe great opportunities are often in front of our eyes but we tend to ignore them. We all have gone through the pain of ordering food, especially if we want to order from multiple restaurants as everything won’t be delivered at the same time. But how many have come up with solutions to this problem? Guess startup ideas aren’t as tricky as they look.
Team Startoholics wishes Yo! Potato and its team success in the future and we hope it soon spreads to other parts of India so that everyone can order meals from different places and have a blast with their friends and family!