The concept of “Try before you buy” doesn’t apply to the Travel sector as everything takes place for the first time. If you are going to an unfamiliar place, you will definitely be sceptical regarding the services offered at the hotel where you will be staying during the trip. Your entire holiday can go in vain if the services do not match up to the expenses involved..
Traditionally, India loves to consult for any decision with family, peers or relatives. Be its admission to a particular college or watching a movie. Online TRW helps to garner a view about a property without biases and prejudice and the reviews and advices given by real time travellers help people forming an opinion about any particular destination or hotel property. There are many travel review sites that provide information in the form of comments and reviews but the question that pops up in everybody’s mind is “Are these travel sites providing honest and accurate reviews?” Many trips are booked online based on the reviews but trippers still face grievances and are unsatisfied which tends to spoil their entire trip.
What makes TriporTrap different? TriporTrap is a hotel review site where you can read honest feedbacks, comments, and suggestions given by other travellers just like you and then decide and plan your trip. They have rated the hotels, facilities and amenities, cafeteria and restaurant facilities, housekeeping and cleanliness, parking facility and overall hospitality to ensure a satisfying holiday trip. They also have sections related to travelling forums, discussion boards, Travelogues, Destination guides – making it a complete travelling portal where users can come and check any aspect of trip planning. Therefore the content of the website is conducive and very informative.
Many times a much awaited trip that needs a good amount of capital investment goes in vain and people are forced to think “Was it a Trip, or a Trap?”. Hence the site has come up with the name TriporTrap so that every tripper before going for a holiday can confirm his decision by going through accurate reviews and not fall into a trap.
TriporTrap call it the ‘Travel Chakra’ or the ‘Wheel of Journey’, of which ‘Read’, ‘Go’, and ‘Share’ are three vital axes.
It has been founded by Neeraj Bhatia who comes from a middle class family based out at Ludhiana, Punjab. Neeraj has been a travel enthusiastic since childhood and was a Banker for almost 6.5 years. He has done his M. Com from Amritsar and is in the finals of ICWAI.
According to the founder, India travelling space is still largely under control of Travel Agents (offline & online). TA helps marketing destinations/Properties (but with a mark-up) which travellers have to bear either in the form of marked-up charges or by under-performed services offered to them. “There is a niche segment of travellers who want to go to places in India and want to know about the destination without Photoshop images, Last minutes booking discounts, cheap deals. TriporTrap helps them to form an opinion with the real images shared by travellers and honest experiences.” says Neeraj.
On the Revenue Model
The site earns revenue through sponsored ads model in short run and later on they are planning for various OTA affiliations so that the travellers could go on those sites and compare prices about the property and could book from those sites.
Challenges Faced by TriporTrap
The primary challenges which they face are language barrier (Reviews have to be in English and of minimum 300 words), laziness or non-responsive nature of people to write a Review, lack of confidence in writing, no incentive, not too much tech friendliness, privacy concern, people are not acquainted to giving feedback on-line.
However, Neeraj feels reaching to Tier I & II cities will not be so tough as compared to rest of India.
Plans on promoting TriporTrap
They have restrained from any kind of viral campaign or PR. They claim that they are building a Brand and so want to use the website platform in a mature way. They planned it not like a movie release which is loaded with information but they wish to promote it through positive word of mouth and Social Media campaigns (on Facebook and Twitter). They will try to reach out the mass audience once they are able to put across their brand.
For booking etc., they have a tie-up with Travelguru.com, where people, based upon their choice can be redirected and can book the hotels, resorts or any property.
Taking it to the Next Level
Travelling portal has to be very contemporary and TriporTrap is working on various aspects of expansion so as to provide enrichment to the experience of the end users. They are working on Mobile apps, Enterprise solutions (Giving Property owners to access and manage their property page), Distance calculators and Destination guide.
Neeraj advises entrepreneurs to follow their dreams. He believes dreams give you fuel and even it takes a lot of tries, if you’re passionate and have conviction; you can win this. Remember, nobody understands your prototype, so listen to yourself first.
Do visit their site! TriporTrap