Whether it’s about All American Festival at Spinning Tomato’s or Qwiches, an industrial themed cafe…CityShor tells you about the most exciting, unexplored and unusual stuffs taking place in Ahmedabad. It covers a wide range of categories like Food, Travel, Home Decor, Entertainment, Fashion and guess what? It even talks about trending discounts!
Could you shed light on your lives before CityShor? What was your previous work?
Before CityShor, I have given 2 start-up attempts and was working as Head, Process and Quality whereas Pankaj was heading Talent Management vertical in HR in one of the IT companies.
What motivated this startup? And what is the legend behind its name?
CityShor was a difficult idea to sell. It was difficult to convince even Pankaj. The idea of CityShor clicked roughly a year back but we parked it aside due to some reasons. We wanted to do something on our own and brainstormed over different ideas, liking some, disliking the others, even failing with a couple of ideas. After much deliberation, we came up with the name CityShor – as everyone puts it ‘we wanted to do something which we can really enjoy’. Pankaj loves to write and I love to roam around and was always fascinated with the online world. CityShor, therefore, turned out to be just the apt idea where we could write, roam and also be online.
What differentiates CityShor from the rest?
CityShor is a one of a kind idea that has been executed really well. Many people have attempted such ideas before but the execution piece was really missing. CityShor has been picked up and received so well by the localites that it has become a brand amongst youth in Ahmedabad.
Who exactly are its target customers?
We target Ahmedabites, mostly Youth in the age group of 18-35.
What challenges have you faced in your entrepreneurial journey? What has been the toughest decision you had to make lately, if any?
CityShor has turned out pretty well. As far as a journey is concerned, it started much before CityShor i.e. when 2 of our attempts failed. We faced a lot of challenges (the list is endless) e.g. we didn’t know what was MVP, how to market our products, how to raise funds, etc.
Off late, we are planning to replicate CityShor in other cities. That would be first of its kind experience and we believe the process will require a lot of tough decisions.
What are your plans for promoting Cityshor? Also, do you have any tie-ups?
We focus heavily on distributing our content through social networks, optimizing email open and click rate numbers and increasing time on site. All our acquisition and engagement methodology are revolved around these three avenues. Currently, we are associated with MY FM (A Divya Bhaskar group) which shares our content on Radio on a daily basis.
Finally, what advice would you like to give to other young entrepreneurs?
It is so very necessary to start, fail (at times), learn and keep on trying. Don’t try to re-invent the wheel, try and learn all the best practices that the world has done to achieve their numbers. Either achieve expertise or hire experts.
Cityshor is undoubtedly a novel concept that has been executed well. It has also received positive response from the youth in Ahmedabad which is its major plus point. From the photographs to the content, nothing fails to interest you. Let’s hope we soon have Cityshor in other cities of India as well so that everyone gets an opportunity to explore some unusual+great stuffs!
Have a look at their site! Cityshor