Ask any student, how many hours would they want in a day? And surely the answer will be anything more than 24 hours. Exams, projects, deadlines leave them with no time for other activities including the time to buy books.
School years were all spent spoon -feeding with notes but college and university are spent struggling to find books and notes. One has to run from pillar to post, to find the right book and buy it.
The Thought, Story and Inspiration
Experiencing the exact same situations for quite long, two Delhi students, Aditya and Tejasv teamed together and came to the relief of students by introducing bookelivery.in. “Almost 10 months before, me and my partner were like normal students of Delhi University, who used to sweat out for buying books. Every year, at the beginning of college we used to run to the bookwallahs for purchasing textbooks, but availability and prices were always distressing. So it struck our mind to start a platform where students can actually buy or even rent their books without even sweating it out. They just order and we care for delivery. It was a platform for students of Delhi University, so that they should not face the problem what they had to face till now.” added Aditya.
The First Steps
Having gone through the same tedious tasks, the two founders started working on their plans as soon as the idea struck their minds. A business plan was formulated and the website was launched with the start of the academic year on 23rd July, 2013.
The Task of Promotion!
A college is a place where gossip travels faster than light. Using this to their benefit, bookelivery is focusing on word of mouth publicity and social media to connect with the youth. They believe word of mouth works as a catalyst for every start-up and it is their prime focus to improve services and satisfy customers. However, reaching students from Delhi University via posters and leaflets are common way s of marketing. They are also in talks with various college societies and College festivals to promote.
Social media plays a very important role in increasing the popularity of bookelivery.in. Since their target comprises of students and youth, social media works pretty well for them. More importantly, interactions and feedbacks are quick with the help of social media.
The Difficult Journey
As said, No journey is a journey if it is easy. There were many roadblocks that were faced by them. During the initial stage of implementation, they realized that execution came with its fair share of problems along with the task of building an interactive website. Roadblocks after roadblocks, there was a time when they were almost ready to ditch the idea. But, coming above all they decided to take the risk and start-up.
And when sweat pays off!
Two weeks later, here they stand helping students out of their annual agony for book-hunting. Bookelivery. in has seen 1500 visitors and has a good following on various Social Media platforms. Some of the feedback that Startoholics came across was
“It was great. The books are in a great condition and at affordable prices “- Disha (History (H), Gargi college)
“Bookelivery.in has done a great job in helping me to get my textbooks delivered in a day without a single scratch and books are economical and under useful service of renting “- Dinesh ( SRCC, BCom (H))
Failure – the stepping stone to success
“Bookelivery.in has taught us to get up from the failures that we face in life. We almost dropped this idea 3 or 4 times. But we stood up again and now we are up and live. The same case is with our lives. We face many things but standing up against them is our greatest achievement.” said Aditya.
It’s a boon for Delhi students that these two young lads decided to buck up and confront failure rather than enrolling for an MBA in a B-school or a Diploma in Management.
The Next Big Steps!
Bookelivery.in is currently university specific dealing with problems of only Delhi university students but somewhere down the line they wish to focus on other universities as well as novels all being handled by a dedicated team of bookbuddies.
“Don’t think, just start up what you dream of” is their little piece of advice to our budding entrepreneurs.
A very distinct and innovative start-up idea to come up with. All our wishes with the team, we hope to see them soon in our city, helping the nerve-wracked students.