Dekh.com is India’s first home grown affiliate marketing platform. It connects merchants with publishers (bloggers, online review portals etc.) and provides them with an easy to use tracking software called Dekh Track. This helps them measure the effectiveness of their affiliate campaign. At the other end, for publishers, Dekh.com acts as a network that provides them marketing opportunities along with hands on training about latest techniques in affiliate marketing.
Dekh.com runs a free community called Dekh Community to engage with each other under the affiliate marketing umbrella and learn and discuss the latest trends in the field of affiliate marketing.
It has been founded by Ritoban Chakrabarti, who has spent over 5 years in the field of affiliate marketing and has trained more than 27000 affiliates globally.
About The Founder
Ritoban Chakrabarti founded MarkAce in 2010 and has been the key person behind all Dekh projects. He had the idea for Dekh in 2011 and wanted to change how affiliate marketing is done and perceived in the world.
Being an internet addict, he worked in a home office for nine months where he launched digital courses on how to build marketing.
In his career, Ritoban has been an affiliate and a merchant and has now started his journey to create an affiliate network in India. With e-commerce doing well in the country, affiliate marketing is set to play a big role when it comes to spending marketing dollars. Just to give you an idea, close to 40% of Amazon’s sales are through the efforts of affiliate marketers.
Startoholics connected with Ritoban who spoke to us about the evolution of affiliate marketing industry and the impact it could make on top lines of e-commerce players in the country. He also mentioned his own journey from being an affiliate to starting up a network.
The Eureka Moment
After being in affiliate marketing for more than 5 years, Ritoban was looking forth for a platform to connect merchants and affiliates. He realized the society is crying and demanding for the same, especially in country like India, where e-commerce is growing up as a concept.
Though Dekh started up a year back, it would not be justified to say that it has completed a year, as it took amalgamation of a lot more years to put Dekh forward.
From the very launch, Dekh has received a good response. Improvisation is a long going process. With time, programs to connect merchants to affiliates were launched resulting in a good feedback.
The startup provided good information on websites, linking itself to social networking sites like Facebook, twitter etc. for promotional purposes. Indoor marketing and info graphics also worked for the same.
Amazon hosting services, different technologies integrated with social networks make various merchants and affiliates aware about Dekh.
Due to previous contacts and past experiences, Ritoban didn’t suffer much of obstacles in the path and Dekh proved to be a smooth ongoing process.
Ritoban’s piece of advice to new players – “Look towards the sun and the shadows will follow you.”
He is also of the opinion that young starters shouldn’t pick early as one needs to devote time and patience. Rightly said, slow and steady wins the race!
Do visit Dekh.com and share your views about this startup with us.