When we are old and failing, it is the memories of the childhood which can be summoned most clearly.
– Dan Simmons
Childhood is the most amazing experience of our lives. We cherish those carefree moments of nothingness and delight. It’s a special phase that is not just enjoyed by us but also those around us, be it parents, siblings, close relatives or anyone else who is close to our hearts. A child is the reason for those pearly white smiles even after a long tiring day.
These happy moments are cherished lifelong by most but unfortunately the child remains an exception. As happy as he is when living these days, the memories fade away as the years go by. Even as parents, not every little memory can be stored in your memory bank as some naughty ones slip away.
Little1, an online platform, is exclusively for parents who wish to capture each memory to be relived not just by them but also by their little prince or princess. Little1 provides a multitude of features such as Baby Record Book, Family Tree, Milestone Calendar, Growth Chart and Dental Tracker to preserve each big and small moment of your baby’s life. Its secure sharing provides privacy of your little one’s details which can be shared only with near and dear ones.
Startoholics met up with the Co-Founder of Little1, Mr. Parasar Ghosh and here’s what he had to share with us.
Tell us a bit about your background and the path that led you towards Little 1.
All the co-founders were having comfortable corporate profiles before we decided to pursue our dream of setting up Little1. It was the personal parenting experience of one of our co-founders that paved way in conceiving Little1. That was in 2012 and since then there has been no looking back for us as we took one step at a time to execute our plans.
How long did it take to put together Little1?
Since April 2012 we have been working on the prototype. We released our private beta on 14th Nov 2012 (an apt day) and moved on to the public beta stage on 31st Jan 2013.
We are now live since 21st Aug 2013.
How difficult has the journey been? Any stories you would like to share?
The whole story in itself is worth living a 100 times again. Every day is a new day and full of learning… Difficult to pinpoint a single story.
How do you plan to monetize Little1? Do you have any tie-ups?
We have multiple channels to monetize Little1.
The listing business, the print version of the baby record book & margins on our gift & goodies store are the main streams of revenues. Our idea is to generate revenue from the Listing business (B2B) and keep offering the features of the site to members (B2C) absolutely FREE as it is now.
How different is Little1 from its competitors?
While there are a few sites that operate in the space, our combination of products & features make us unique. The publicly available data on our website’s visitors, Facebook fans & their engagement, time spent on site and ranking validates our claim to be India’s one of most loved parenting platforms.
What is next in line for Little1?
One step at a time is what we believe in. Like a baby, we are discovering ourselves every day.
How do you plan to promote Little1?
We have been extremely particular with our spending on marketing as we wanted quality & not quantity. The online ads are targeted through Google Adwords on relevant sites that cater to young / new parents and on Facebook and we have filtered our ads to reach only the right audience.
Mothers are our key segment and we keep looking at sources & avenue to reach them.
What is the hardest aspect about this job?
Knowing about the customer’s mindset without being in front of them is the hardest part of any online business.
Five years down the line, where do you visualize Little 1?
A name synonymous with parenting.
What has been the one important lesson you’ve learned in this journey?
Take small but firm steps. You will be happy to see how far you have travelled when you look back in times to come.
Lastly, one piece of advice to our budding start-up entrepreneurs.
If there is an idea in your mind, it is worth going all out and making it a reality. Dreams do come true.
Do visit Little1 if you wish to cherish some resplendent memories forever and let us know about your views on this startup!