Often entrepreneurs have to engage a lawyer, a chartered accountant or a company secretary and simply rely on recommendations from family and friends with no assurances of quality. To address this gap, a couple of Entrepreneurs launched EasyLaw in its first avatar as a one stop shop where people could come for all their business needs. EasyLaw is a platform where users/clients can access knowledge/opinions and/or invite quotations from professionals such as lawyers, chartered accountants or company secretaries for free. EasyLaw was started in 2011 by a team with a background in the financial services industry. They recognized the lack of a one stop shop for standardized services available to entrepreneurs.
Initially they also provided personal services such as marriage registrations, wills etc. Then they started thinking about changing the business model from one where EasyLaw itself provided the services by providing the platform for clients to meet and evaluate such experts. This was because of the fact that they were unable to expand into litigation related services due to prevalent regulations and they did not even have a pan India presence of professionals. Further, a lot of legal services entail some sort of interaction with government departments and due to this they were unable to standardize the services being offered to a degree where they could benefit from economies of scale.
The team has recently launched the new EasyLaw.in platform in December 2013. The new platform took them about 9 months from concept to deployment.
The legal services industry is extremely extensive and there aren’t any direct competitors as such. There are many websites that provide specific services in specific regions. Further, there are many blogs, forums, some Q&A websites and even a few where you can submit your requirements to receive quotations from a panel. However, there are no truly transparent websites that combine all these features and then compile individual Experts on-platform interactions in an un-biased public profile to enable users and clients to identify the expert and professional best suited for their needs.
“Most websites use a combination of Organic, Social and Advertisement Campaigns to get traffic. Since we are now a platform, we need to first approach professionals to register and build their profile and then start marketing to people who require these services. This is, unfortunately, a bit of a chicken and egg problem. Experts want to register and build their profiles only if they see value and users will only post projects if they see a quality database of registered Experts. To address this issue (to a certain degree) we have been calling certain experts to explain the model to them and to communicate that by contributing content that is original and helpful, they can get users organically from search engines to land on their content page and contact them directly via the website. Further, this also builds their skills and these experts get notified whenever there is a question or project that has been posted that matches their locations and skills.” says Ridhish Talwar, Director, EasyLaw.in
So if you have just started your business make sure you have the optimum business structure for your needs and technically sound legal agreements. It is highly important to enrol experts from various fields to ensure that you have a smooth running and successful business. Why the shame in asking for a little help, especially when it’s the best thing for your business?
Do check out their website and if you are an expert go out there and help young entrepreneurs out of the legal mess. Let us know how the experience went. Do share and comment below!