Printasia is an Indian online company for printing business stationary. Whether it’s pamphlets, letterheads, fliers or business cards, Printasia claims to provide its customers good quantity as well as quality of the templates online. One can either choose directly from the existing collection or customise to give a unique effect to the business accessories.
Satyendra Gupta is the founder of Printasia.in. With the target to reach the Asian level, he and his team of three designers, two SEO digital expert, content writers and operation manager, have been putting efforts for almost two years to bring the company to the current level.
Here is the word from the man itself:
How did the idea of Printasia strike you?
I started with an advertising agency and my friends from different creative fields usually complain about inefficiency of available printing companies. According to them, the companies were not able to understand the exact need of the clients and usually crossed deadline, thus, this flaw gave birth to Printasia.
What is the biggest hurdle you have faced or are still facing?
Who doesn’t have difficulties in life? I feel they are stepping stones to success. Definitely I would say, difficulties mastered are opportunities won. Every start-up faces difficulties, so did we! But our organised management and in depth research for two years, made us overcome all problems in a very systematic way.
But one thing that we faced really bad was the lack of customer’s cooperation and understanding for e-commerce of customised products due to lack of e-commerce awareness in the society. People have to be taught how to edit their own cards and place an order online. Thus, it usually prolonged a situation from the customer’s end.
Has Printasia received the right kind of feedback that you expected?
Yes, we have received a positive feedback from all our clients. I feel, digital marketing is an added advantage to our profession.
One thing that makes you feel great about Printasia.
Though there are lot of things that make me feel good about this company, one thing that I personally like is, we were never in a haste to launch the website. The website is designed after a long term of research and explorations. A special care was taken to keep it out of the box, unlike other existing online printing companies. The idea was to reach the masses, thus, all possible categories were listed down and worked upon.
Where do you see Printasia in next five years?
Our target is to soon reach other countries of Asia as well, so I see Printasia as a leading online printing company of the world in next few years.
Who is your inspiration?
Richard Branson, owner of Virgin Group always inspired me. He is a true hero to all young entrepreneurs. His story really taught me functionality of life.
How important is the role of social media for any start-up?
Social media plays a crucial role for the development of any young start-up. I would say “reach” and “awareness” are the two aspects which social media works out well. Definitely, social media is a compulsory tool for the progress and promotion.
Do you have any tie ups?
Yes we are working on with European hospitality e- Commerce Company.
Any advice you wish to give to the readers or young entrepreneurs?
India is a growing company and there is a big scope for online start-ups. Just work on the right direction and watch your company grow.
These words from Satyendra Gupta really make us feel that in order to succeed, your desire for success should be greater than your fear of failure! Thus work hard on an organised planning and nothing in this world can let you down.