They say the way to a man’s heart is through his stomach. I say the way to anyone’s heart is through their stomach. We may all not be foodies, but surely enjoy the taste of something amazing cooked especially, if made by someone we adore. But our busy lives barely let us gather the stuff we need to make a mouth watering dish thus succumbing to the spawn of takeaways. While restaurants do serve a variety of finger licking dishes; cooking for anyone is the most special thing a person can do but mostly this luxury is missed on by most of us. And that’s exactly where Cookfresh has stepped in to offer help.
Cookfresh is India’s first food delivery service that gives you the tools you need to be a gourmet chef at home. They take away the hours of prep work or the hassle of finding a recipe and then shopping for the ingredients. You select a chef-designed recipe and they deliver ready to cook ingredients at your door – from the cut meat and chopped veggies, right down to the essentials such as a teaspoon of cinnamon or a quarter cup of coconut milk. All you do is cook using the recipe card they send you.
Startoholics met up with Raghav Kohli, Co- Founder of Cookfresh, here’s an excerpt from the interview:
Tell us a bit about your background and the path that ultimately led you towards Cookfresh.
As students in college, we would often have house parties where we cooked for our friends and regularly tried new recipes. However, post college, we found less time to ourselves as a result of which we ended up cooking only on weekends. We figured this is a major reason why most people become disenchanted with cooking and decided to do something about it.
The idea at Cookfresh is to make cooking a fun process rather than a headache. We do all the legwork – we choose the recipe and shop for the ingredients, which are then washed, portioned, chopped, labeled and delivered fresh to our customers.
How difficult has the journey been? Any stories you would like to share?
Our biggest challenge has been in differentiating our product from ordering in from a restaurant. We cater to people who are not only foodies, but also find joy in cooking. A Cookfresh box includes everything you need for your meal, right down to the rice and olive oil. All you need are some basic utensils in your kitchen. We’re not competing with restaurants and believe that ours is a distinct market. We’ve created a product that enables people to use their hands and gives them a greater stake in what they eat.
What are the key milestones for the next 6 – 12 months?
We launched Cookfresh with 18 recipes and are now in the process of revamping our menu. In the near future, we plan to introduce a salads and desserts section. Eventually, we will also be introducing a subscription model wherein a customer will receive 3 boxes on a weekly basis with new recipes each week.
Has Cookfresh got the feedback and growth you expected since launch?
We launched Cookfresh in February and the response so far has been fantastic! We’ve received dozens of calls from people to congratulate us and wish us luck, which in itself is very encouraging. We’re currently delivering an average of 10 boxes a day and that number shoots up during weekends.
Which recipes are your favorites? Have you tried making them?
Yes, we’ve cooked all of them and have enjoyed eating them all. My own favourites are the Penang Fish Curry and the Penne Alla Vodka. All of our recipes are meticulously designed by our chef, Darshana Baruah, who is also our mentor and a guiding light for Cookfresh.
Currently, Delhi and Gurgaon are your delivery areas. Is expansion on the list?
Yes, we’re currently delivering only in South Delhi and Gurgaon. We’re looking to cover all of Delhi NCR in 6 months, post which we will begin expanding to other cities and hope to have a presence across the country in 2 years.
Lastly, one piece of advice to our budding startup entrepreneurs.
Take the plunge and you’ll figure it out along the way. The more you think, the more likely you are to find an excuse not to do it.
We are too lazy, busy or least bothered about cooking up something special for ourselves or the lovely people around us because a trip to the grocery store is the least interesting thing to do. Cookfresh is here to remedy that for us. Select a mouth watering recipe with the click of a button and have all the ingredients hand delivered to you. Could life get easier?
Do like and share this article with all food lovers and those passionate about cooking, who knows you might get treated to scrumptious meal 😉