In today’s dog-eat-dog world, we seldom get the time to experiment with different workout techniques to garner the perfect body we are desirous of. Should you go for a smoothie diet, liquid diet or just pure veggies? Also, many of us are confused about the type of workout that needs to be followed on a regular basis.
That’s exactly where Fitternity.com comes in. Simply put, it’s the equivalent of a Zomato for fitness in India. It is currently the only fitness focused platform that provides detailed information like photos, videos, rate card, user reviews on all fitness related services.
Have a look at this video to know more about Fitternity:
We got in touch with the founder of Fitternity, Neha Motwani to know more about the ups and downs faced by her during her entrepreneurial journey. Here’s what we got:
How would you describe Fitternity.com to someone who has never heard of it?
Fitternity.com helps fitness enthusiasts to learn, find, connect and achieve their fitness goals. The concept of an online fitness platform stemmed from my personal struggle to find a personal trainer in my locality. This struggle led to the birth of Fitternity.com.
The Finder search engine is supported by 3 verticals:
Articles: Relevant and credible fitness content validated by scientific studies or experts
Community: A platform to find like-minded people to work-out with
E-store: An on-line store delivering pan India housing 25,000 products & services
What is the biggest hurdle you have faced or are still facing?
Our biggest hurdle so far has been awareness. People are not aware that such a service exists in the market which can offer much needed information & resources about fitness.
How do you manage to stand apart from your competitors?
Fitternity.com is India’s first fitness search engine and platform. While there is no specific competitor currently delivering the one-stop-holistic model, JustDial and Burrp are companies that deal in fitness search too. Our differentiation is detailed and credible information with pictures, reviews and unique filters like parking, budget, offering etc. for a variety of fitness focused services like gyms, personal trainers, yoga, crossfit, parkour, marathon training, nutritionists, physiotherapists etc. We also offer booking trials online and support that offering with expert-validated content, community and e-store.
Have you had any failures and what did you learn from them?
Like all start-ups we’ve encountered several challenges but learnt a lot along the way. Some learnings that stand out are having an in-house technology team and using key opinion leaders for awareness and amplification.
Has your website got the feedback and growth you expected since launch?
We launched the website in January 2014 and participated as a sponsor in Standard Chartered Mumbai Marathon. We did a soft launch at the Marathon Expo and got people to use the platform – people loved it. Many suggested that they were actually looking for something like this for a long time but couldn’t find any. We hit 5000 registered users within 10 days of our launch. Over the last 6 months engaged users and repeat visitors have increased and we are growing on our registered userbase.
What’s next on the radar for your startup?
We are currently offering our services in Mumbai for the search engine. We plan to go PAN India for the same – starting with Bangalore, Delhi, Pune and Ahemedabad. We are also working on a mobile application that helps users discover fitness options and stay fit on the go.
How about an encouraging piece of advice for other budding entrepreneurs?
There is no perfect time to start-up and there is no research to make your idea successful. However, one can start really small and test out products/platform and see how it works in real time. Listen to your gut and just go for it. Also, always have someone from the industry mentor you and keep a long term foresight.
Think this platform can help you achieve the fit body you’ve always dreamt of? Let us knows your views!