Getting our startup off the ground wasn’t easy. We didn’t have a blueprint already mapped up, so we paved our way as we went and relied on our skills and knowledge base to guide our path. Being full-time family men meant that every spare moment had to be used wisely, and for me it meant that I had to capitalize on all of the hours I spent coding. The beginning stages, with all of their challenges, were nonetheless very exciting. As a programmer, building the groundwork for our company, finding bugs, and debugging carried heavier meaning. Imonomy was my passion project, and moreover it was mine and Oren’s future company coming to life. Now that we have our own offices, and a team of dedicated employees I often find myself thinking about the garage days. It was a good time, and I think the strong relationship Oren and I developed over that period really set the tone for how we would continue to grow our business as partners.

Once we had a running beta, Oren and I felt like the imonomy ship had finally set sail. The next step in making this a successful voyage was getting a good team of people to support our idea and help us develop imonomy into a fully functioning business. Investors Inon Axel, Tal Shaked, Itai Levitan and Liron Rose came to imonomy’s support in the sum on $400K. The investment meant that we finally got our chance to move out of the garage and into an office in the heart of Israel’s Startup Center, Tel Aviv. Upon being handed the keys to imonomy’s next chapter, Oren and I knew that our duo days were coming to an end and the challenge of hiring talented employees was next on the docket.

As imonomy’s team continued to grow, so did the business itself. Today, imonomy is a team of more than twelve dedicated employees, who build and develop the partnerships we have with thousands of online publishers. Oren and I have our goals set high, and the early stages of our business have certainly shaped the way our startup has grown until now. As founders of a startup we certainly don’t shy away from a little leg work, but the imonomy team as a whole has played an integral role in the course of our thriving young company. If there is one thing that I am sure of every morning when I enter the office, and every night when I leave, it’s that I am so happy Oren came to me a few years ago with an idea.

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