Launched on March 21, 2013, Bugscore is an online social platform, which allows the users to score (rate) different products, people, and business on a range of attributes. It is a London-based start-up, spearheaded by Karan Khemani (CEO), Zissis Skouloudis (COO) and Jay Sankar (CTO) and is assisted by a team consisting of both highly experienced advisors and budding graduates, with an aim to offer real-time data on consumer opinion.

If Google is for finding things then Bugscore is for rating things

Bugscore’s scoring platform allows the user, to score content on a scale of 0 – 100 based on a range of attributes to determine an overall score of how good or bad the user thinks something is. This can simply be done on through www.bugscore.com or via the Score widget that can be embedded on any site. If one is an ardent blogger, then a Score button can be added to the blog via access to Bugscore API.

At present, Bugscore covers the following three categories:

• People: comprising of actors, politicians, athletes, players, entrepreneurs, etc.
• Products: comprises of different gadgets, movies, songs, apps, video games, food items, fashion items, etc.
• Businesses: comprises of different kinds of ventures like restaurants, hotels, shops, companies, colleges, universities, etc.

Bugscore currently hosts a rated catalogue of roughly 200,000 people, products and businesses.

As Bugscore allows the users to give scores or ratings, it works as a free survey for the marketing heads who get the required feedback regarding their products or ventures, and hence can strive to improve them. One can also know the scores of their competitors, as Bugscore allows comparison of scores.  

Even the bloggers can profit monetarily by placing a Score button on their blogs, and selling the data about the opinions of their readers regarding the various products, people and ventures to advertisers, manufacturers and other market research industries.

The users can also make money via the “Earn As You Bug” (EASYB) incentive program, which rewards them with points each time they add, score profiles, invite people to use Bugscore, and perform other actions on the site. Higher the points, the higher is their ranking, and a chance of winning monthly prizes and at the end of the year, a share in Bugscore business.

It also promotes transparency and helps the users in the process of decision making as to which products should they opt for. 

Future plans

Bugscore envisions a future where Google Glass is commonplace and the fledgling venture has become the global scoring directory. It is also eyeing the media industry and wants to roll out its own version of the Facebook “Like” button.

Sounds intriguing, doesn’t it? Join Bugscore and contribute to the decision making process of this world and start making a difference!

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