CrazyYatra was founded was by Ajay PV and Sanath Adiga, two travel freaks who chose the travel sector because they could give their hearts into it. Since they have travelled to many places of India and have organized many trips before, this was a strong zone for them. We got into a conversation with Ajay and here’s a sneak peak into his journey with CrazyYatra so far:

To anyone who’s never come across CrazyYatra, how would you describe it?

Ajay PV

CrazyYatra, as the name describes, is for all those who are crazy and love exploring different places. Crazy Yatra is a youth driven startup with one single intention of re-defining the meaning of trips.

A trip with CrazyYatra = Travel + Fun + Adventure + Culture + Save Money – LOGISTICS

What inspired you to start CrazyYatra?

It was during the college days when the bug of entrepreneurship bit us. I was the President and Sanath was the Vice-President of the entrepreneurship cell at college and our job was to create an entrepreneurial eco-system in the campus through workshops, E-talks, activities and most importantly grooming campus ventures. In this pursuit, we met a lot of entrepreneurs, attended a lot of events and got exposed to the world of business.

We also won the NEN Championship award as part of E-week celebrations conducted by the National Entrepreneurship Network. By this time, the desire to start-up was in our bloods. Apart from this, we have always taken part in extracurricular activities from childhood and we both are theatre artistes. These imbibed leadership and speaking skills within us.

Sanath Adiga

Could you highlight the functioning of your startup?

CrazyYatra works in two modes  –

a. We announce trips (after doing a survey of the place) and call for registrations. We take around 20 to 30 people depending on the feasibility and be with them throughout the tour. These trips are not the boring ones as there will be a lot crazy memories one can expect to carry back from the trip. The yatri can keep the wallet at home since every small cost would be covered as part of the package and the yatri need not worry about anything and just enjoy the trip as we would be there to take care of all the arrangements.

b. Corporates request us to plan a team outing for them or small group of around 8 to 10 and ask us to arrange a trip for them. In such cases, we take the requirement i.e. preferred place, budget etc. and plan the entire trip for them. We also try to send a volunteer on request.

How does it manage to stand apart from its competitors?

There are competitors but because of the market being so huge, we have fortunately not felt the pinch of it till now. We are completely aware that there a lot of players in the industry already and many more ready to come in but what sets us apart is the sheer experience which a yatri goes through in our trips and the rates we offer. It is very challenging for others to match that!

What is one mistake you’ve made, and what did you learn from it?

Our very first trip was a failure and there were 0 registrations. We were shattered and it did cross our mind to shut shop and not venture into more stupidity. But our learnings as a part of entrepreneurship cell and the immense passion within us helped us to persevere.

We had priced the trip a little high and more importantly, we never did any marketing! We thought we will pass the message among our friends circle and the seats will be booked. It was a big mistake! We realized that real marketing is about reaching out to people whom you do not know. We revised our marketing strategy and from then onwards, all the seats of our trips get booked.

What is next on the radar for CrazyYatra?

With around 15 successful trips, we have a good portfolio and credibility now to approach schools as well as corporates and expand the market. We also plan to include long distance travel like Leh Ladakh, Andaman & Nicobar Islands etc. in our itineraries.

An inspiring piece of advice for other budding entrepreneurs?

• Do not quit your job just because you want to start-up. You will regret it later! Yes, it will be a challenge to manage time and you will have to make some sacrifices. But, it’s totally worth it!
• Never be over confident about your theoretical knowledge and assume that you can replicate the same practically too. It is only when you get your hands dirty that you feel the real pinch of it.
• Business is all about what the customers need and not what you want them to buy. Play with their minds. Sell what the market needs – Understand the void and fill it.

So the next time you plan on going for a trip full of life and craziness, do give CrazyYatra a try.

Wishing this startup a successful journey with a destination that is as stimulating as the wonderful work they are doing!

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