Story behind the startup

Believe it or not, this startup started out of love for pets. It was founded by Rana Atheya and Vizal. Both had grown with pets around them, and hence were aware of the gaps that existed in the pet industry and wanted to fill them. Their aspiration to bring pet owners under one umbrella where they could help each other led to the foundation stone of DogSpot as a community site in 2007.

Two years ago, a realization sunk in that people wanted a common platform, where they could buy everything for their pets and get to know about general pet keeping. This was the beginning of their pet e-commerce website. Rana  decided to take the plunge, quit the rat race and become a full time business entrepreneur. Later, Shalesh and Ankur joined him and Vizal as the CTO and COO. After that there has been no looking back for this team.

On Competition

As the pet industry in India is still largely disorganized,  there is no direct competitor yet in this space, except may be the next door pet stores at the moment. The entire team works hard enough to ensure that they can beat that successfully by offering their clients a wider selection of products with better services, all in the comfort of their homes. At the moment, Dogspot is the largest pet product site in the country in terms of products.

Overcoming the Hurdles

Hurdles are a part and parcel of every start-up and the team was mentally prepared for them. When asked to name one, Rana says that it has to be the task of delivering the products in time to the customers. “The team works really hard to get the courier companies to associate with Dogspot. Today, COD plays an integral part for the e-commerce, and the team owes a share of their success to it.  Now the team boasts of about five to six logistics partners catering to a base of over 10,000 users.” adds Rana.

Feedback and Growth

The team is pumped up at the phenomenal feedback and response they have achieved since their launch, which can be gauged by their sale numbers and the happy customers that come back to the site. Even their new venture FishSpot, which is still in its infancy has been receiving some rave reviews.

On Taking Dogspot to the Next level

The team aims to simplify the product selection process and make Dogspot, a one stop destination for all pet products, for both the present and the prospective owners. At the moment, Dogspot has a pet expert; who helps to provide answers for all their customers’ queries , but the team is developing a new “breed-engine” that will help the users in getting to know about their desired breeds, and give them a 360 degree view on a particular dog .

This is still in its development stage but soon will be presented in the larger picture. Furthermore, they plan to expand their very own private label, and increase the number of products under this section. This will include manufacturing and selling products under the brand name DogSpot.

On New Ventures

Rana expressed his excitement about FishSpot; which is one of its kind initiative in the country at the moment. The team is bringing its customers, the products which were difficult to procure earlier. In fact, Dogspot has an exclusive deal with Fluval, which is the market leader across the world when it comes to aquatic products.

Do give Dogspot a try and share your experience with us!

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