He who rejects change is the architect of decay.  The only human institution which rejects progress is the cemetery. 

–Harold Wilson

The world has changed drastically since we have entered the 21^st century. From shopping to socializing, everything has taken a digital turn. Our smartphones and tablets let us heave a sigh of relief as they have helped us to manage some of the most intricate tasks! But sadly, education in India has taken a backseat and apparently most of the conventional methods of learning are still followed in the country. The traditional way of learning- rote learning is still encouraged in schools, which leaves miniscule space for a creative and fun learning experience.

Stories are the best way to learn something and Mangoreader provides an interactive platform for story books to make learning an engaging and entertaining experience for children. It is an ebook reader that lets children learn with the help of music and animated characters. The app runs on every computer, tablet, phone and is available from the Chrome Web Store, as well as for Android, iOS and Amazon devices. Mangoreader is currently targeting the K12 and the preschool segment.

Mangoreader was founded by Jagdish Repaswal in the year 2011, who returned to India from the United States and decided to make learning an unusual and pleasant experience for kids. “While working in the USA, I realized that if learning is more like a game, it would be something interesting for the kids. Mangoreader is enabling publishers, teachers, authors, illustrators to create stories and make learning a fun experience.” added Jagdish.

The name Mangoreader was finalized as the word Mango means Aam (common) in Hindi and Jagdish wanted the app to be available to common people. Also, the fruit is very delicious and he wanted to provide a very delicious and engaging experience to the customers.

Mangoreader basically provides a licensing platform for publishers and schools to create stories and distribute stories. They even allows parents or anybody to download and purchase these stories through their apps and website. For a publisher, the licensing fee is anywhere from Rs.10-15 Lakh, depending on the number of books they create. Mangoreader has been receiving an overwhelming response and is making a monthly turnover of Rs 10-15 lakh. It has tied-up with 10 publishers, including Ratna Sagar publishers, Pratham books, Navneet to name a few. The app is currently used in about 1200 schools across India and is also growing pretty well in Southeast Asia.

According to Jagdish, the biggest hurdle he faced was in the process of building a good team as a team is the core of any product and is essential for the growth of any company. Educating the customers is also another challenge as many schools and publishers need a lot of education to know what products can help them to improve the way they are delivering knowledge.

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For promotion, they have a B2B strategy, where they reach out to schools and publishers. They are also trying to reach out to direct customers, giving them an option to customize the stories. So parents can take the stories and customize it for their own kids by changing the character names or recording their own voices.

Mangoreader also has a few ideas in the pipeline and is trying to make such stories a part of the school curriculum. “We are also trying to create a language learning program. We strongly believe that stories are the best way to learn something. For instance, if you have already read a story like Cindrella in English and if you read it again in Spanish, your familiarity with the characters and background will help you to relate more to a new language.”said Jagdish.

Mangoreader recently launched Mangoeditor, which is a platform that allows teachers, authors, illustrators, voice over artists to create stories and share them with each other and even sell them if they are good. Jagdish believes that everybody loves stories so they allow everyone to create stories.

If you want your child to opt for a more creative method of learning, you can always go to MangoStore where you can preview, buy and read such books and make learning more like a delightful game for your little one!

Do visit their website! Mangoreader

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