MyBabyCart.com is a platform that understands this problem and has created a solution to encourage mothers on embarking into the world of online selling. “We have realized that women in India have some or the other hobby and are very creative; they also create unique products for their babies as well as for other women. This creativity is also driven by necessity and willingness to give the best to their babies. Currently, the only channels available for them are Facebook groups and online forums – but there is not a single place which does all the marketing, catalogue updating,provides them with latest technology, customer support and looks after delivering their products. We want to be this channel and help them monetize their talents.” added Mridula Arora, the founder of MyBabyCart.com

Mridula is a technical person at heart who has worked with companies like Infosys and NIIT at the early stages of her career. After working in big organizations, she wanted to work in startups and thus joined mChek. Her experience with mChek helped her in getting her fundamentals about startups right. As she is mother herself, she realised there wasn’t a one-stop-destination where she could shop online for her baby.

MyBabyCart wishes to be the online partner of innumerous new moms out there who are desirous of doing something on their own and help them sell their products online. It also takes care of all the online selling effort. MyBabyCart does data-entry, customer service, provides fulfilment support, does re-conciliation and also reaches out to the right customers with their products. In return, it takes commission on every sale concluded on its platform. As of now, more than 50 mothers have become a part of the MyBabyCart family.

“Women-oriented start-ups have one additional special thing – in businesses where women are in charge it’s not just about giving importance to work but also focusing on relationships and partnerships. When you undergo a partnership, you build a long-lasting relationship of trust and if the element of trust is lacking then a partnership won’t yield good results. Who can understand this better than a woman?” said Mridula.

Through MyBabyCart, Mridula aims at motivating the women of the country to be entrepreneurs and opt for financial independence. She is also of the opinion that in the world of startups, time is money and if you don’t work on your idea, someone else will do so soon enough.

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