We got a chance to interview Satya Krishna Ganni, Founder and CEO of MartMobi, here it is for you:

Could you shed light on your life before MartMobi.com?

I have always been a Technology Entrepreneur all my career and MartMobi is my Sixth startup. Prior to MartMobi, I co-founded LearnSocial with Pramod Nair last April. After a successful exit in October, both of us started MartMobi early January of 2013.

Since our official launch on June 7^th, 2013 we have received great customer interest ( primarily from eCommerce community) and we signed  5-6 paying customers with many others in pipeline.

What Motivated you to do MartMobi?

Since the iPhone launch a few years ago, we observed the gradual shift of consumers to mobiles and tablet devices. Initial days were focused on content consumption, email and social networking. As the eco-system matures and consumers gain confidence , commerce transactions are starting to happen.

We observed globally that eCommerce sites get 20-30% of their traffic from Mobile devices. However, they do not have an optimized site or app , which in turn affects discovery and conversions. We saw this “Gap” as an opportunity and that laid the foundation for us to solve this problem with MartMobi Platform.

How did you take your first step towards MartMobi? Did you receive any funding from angel investors?

First step was to validate the market need. We build a mini app and site for a leading eCommerce site and talked to many customers in India and abroad.

We haven’t taken any Angel Funding, although we are approved a small grant from IIIT, Hyderabad which is where we are based out of.

What challenges have you faced in building the platform?

The primary challenge was to find the right talent who has expertise developing front-end for Mobile. Unlike the web, where the standards evolved over 15 years, the mobile eco-system is very fragmented, diverse and has many other challeng                                                        

How do you intend to promote MartMobi?

We are getting strong traction from domestic market, this will help in serving domestic customers as well bring robustness to the platform.

Once we have 20+paying customers, we intend to spread our wings to other geographies.

What more do you wish to include to take MartMobi to the next level?

Right now hiring and building the team, Product Innovation and Traction are key priorities.  We already have a US presence and will start serious outbound efforts in the next few months. We are very focused on our vision to be the “Worlds No.1 Mobile eCommerce Platform”

Finally, what advice would you like to give to others who have come up with web based startups?

First it is very important to come up with a unique idea with good differentiation. Second, early validation is paramount to help make the right tradeoffs. Finally, the team .

The world is gradually shifting towards mobile phones and so it makes sense for every eCommerce site, Brand and Retailer to get on the mobile bandwagon.

Do take a look at their Innovation! MartMobi

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