A Catalyst to the CFO- CMO Handshake – The Customer
What’s a successful business without loyal customers? In a recent study, Forrester Research said, “We have entered the age of the customer — an age in which customer obsession matters more than any other strategic imperative.” True. No wonder firms are focusing their strategy, energy, and budget on processes that enhance knowledge of and engagement with customers. Our loyal customers affirm our goodwill and successes. But as our businesses get…