Sagar Jain, Founder

Tell us something about EK DO DHAI

“Good design makes good business”

EK DO DHAI brings a fresh and unique perspective to the daily use products and focuses on providing alternative creative lifestyles with aesthetic sensibilities with uber cool attitude. EK DO DHAI celebrates life and adds a fun element to the usual products.

What made you come up with the name ‘EK DO DHAI’?

“Sara sheher mujhe EK DO DHAI ke naam se janta hain”

It is inspired from the unique move of Knight in the game of chess unlike others which has nonlinear jumping moves. Also it’s short, easy to recall and we use them daily – dhai kilo aloo lena, 1 litre doodh etc. We are ready to explore new stuff and are keen to produce kickass products.

What is your design philosophy while creating products?

EK DO DHAI believes that humour is present all around us, but often gets overlooked in the day to day saga of life. People are so busy and occupied that they overlook the everyday humour on the streets. That is why we call EK DO DHAI is OF THE PEOPLE, BY THE PEOPLE, and FOR THE PEOPLE. Bollywood melodrama amuses us a lot too.

Which artist inspires you the most?

I personally like Salvador Dali, Marcel Duchamp and Andy Warhol, Leonardo da Vinci, Michelangelo.

What are you most excited about at the moment?

I am excited for looking forth the customer’s reaction on our new crazy products. We are launching our website on Independence Day. Working on new products is always a good experience.

We are participating in COMIC CON Banglore (12 – 14 sept 2014) and Comic Con Hyderabad 2014 too after a very successful event at COMIC CON DELHI

How do you manage designing?

Passion in work is our motto. We brainstorm new ideas, conceptualise them and evolve them to kick ass products. Our interns help us giving fresh perspective and thinking new ideas. We have collaborated with few graphic and product designers from different design colleges. We are looking for more young passionate people with great ideas .

Making them available to people and making them smile looking at these products, is all that we work for.

We make sure that the products are not only showpieces but a utility product. EK DO DHAI is trying to create its niche in Home Décor and Lifestyle Products

Has your product got the feedback and growth you expected since launch?

The response is really positive. People really like EK DO DHAI products. We got a good response from the crazy crowd on comic con in Delhi this year. The most famous products among the people are tea time cups, DRUNK GD SHOT GLASSES,TALLI TALK BEER MUG, MARDANA BOXER and TEA TIME CUPS.

Who is your target audience?

“ek ek ko chun chunke marunga…chun chun ke”

Mainly, the young India is our target (16 to 40 years). It may include students, professionals, bachelors, newly married, young parents, people who are shifting places, party animals, basically everyone who looks out for fun can look for the products by EK DO DHAI.

What is the biggest hurdle you are facing?

As a start-up, it’s difficult to manage all the departments with limited manpower. Logistics is major hurdle. Its costs a lot of ship products safely and fast.

Have you had any failures and what did you learn from them?

Designs that don’t work teaches a lot. It helps to understand and know the customers better with every failure we face.

What one piece of advice would you give too soon to be start up founders?

Initially everything is tiring and frustrating and somethings don’t work out. But believing in yourself, keeping faith, learning from mistakes and patience do pay off!

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