“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” 

-Coco Chanel

Every time a woman plans to set foot outside her home, she looks at a mirror. It’s not called self-obsession but it’s her way to make sure that she has done the best of what she could to make herself feel confident and presentable to the world. And that’s what lends a spring to her steps and joy in her heart as she continues with her life on the runway!

The right accessories always accentuate one’s personality and also reflect the innermost views which would never be expressed otherwise.

Team Startoholics met a team who focuses on providing women with the best from all over the world in order to meet their varied choices, notions and interests for the women of today, with respect to their accessories.

Sneh  and Sanchi, the founders of The Rummage were both working in the field of advertising since two years when The Rummage was about to be born. They were quite disillusioned with what they were doing. When they themselves felt that way just two years into their work, they realized that most people they met had other dreams and aspirations that somewhere down the line got suppressed because of their desk jobs. They were toying with the idea for around three months, until one day they just decided to just get started and that they would eventually figure things out along the way. And then in 2012, their dream became a reality, of course alongside their jobs initially.

Both of them are media graduates who have always enjoyed fashion. So while they were thinking of what they could do, that would give them happiness while still working for their respective firms, fashion instinctively featured on their list. And being media- savvy meant having to do something with ‘being online.’

Today it’s their full time job or rather their passion that they have given all of their time.

You’re young, don’t be afraid. Just go for it.

This was what fuelled their desire to chase their dream, their passion. The support that they got from their peers at work was really heartwarming for them.  In fact, many of their initial clients were from advertising and media backgrounds.

Unavoidable roadblocks

The backend work is often a nightmare. One mess up from the stock checking to the courier service can ruin a shopping experience for a customer.

Their real challenge is to create a system so smooth that they don’t have unhappy customers. They agree that it’s a bit too ideal to be true but then they say- “ If we get that right by even 70%, we’re home.”

On being asked about an important ability an entrepreneur should possess, Sneh says tongue in cheek – “Instinct, I think. And some balls.”

Marching ahead

These two entrepreneurs are now working towards going international with The Rummage since they have got a lot of requests from the UK and US. They are also looking at improving visibility in smaller towns like Nagpur, Agra, Indore, Silvassa.  On being asked why these specific places, this is what they had to say- “We’re very surprised to see what a big fashion appetite people have in such places.” That makes one come to the conclusion that fashion does not know boundaries. It is possessed by people irrespective of where they come from or where they plan to go to. 

Constant Innovation: Way to go!

They love sourcing. Getting more interesting kinds of accessories is something they’ve always looked out for. Currently their strength is their statement necklaces and clutches.

They want to sell kitschy shades, geek spectacles, big beach hats and so on. Everything that’s fun and tough to find easily in India and big on the international fashion radar is on their palette for their valued customers.

Polish your own shoes

Everyone who has good accessories to offer is competition for them. They haven’t marked any one brand or portal as their competitor because according to them, the minute one starts to compete with someone else, he forgets about bettering his own game.  

Everyone who has good accessories to offer is competition. Though we haven’t marked any one brand or portal because the minute you start to compete with someone else you forget about bettering your game.  

Their favourite startup- “Elitify.com. It’s absolutely fabulous.”

How the clientele of The Rummage would be was something that we thought would interest our audience. They gladly stated that every month brought a new client for them and that they do have some very faithful clients in Mumbai, Bangalore, Delhi and Sikkim.

‘Regrets and mistakes, they are memories made’ said Adele, the famous singer. They chime a similar fact.

“Mistakes are such a big part of who we are. Both of our lives are a comedy of errors. We’ve tried to do so many things, have failed yet tried again. There’s no ‘one’ mistake, there are many and we’ve learned from them all. But there is always regret about why we didn’t do this earlier.”

And after having given their dreams wings, they now think that they didn’t need ‘that job’ so damn badly. If you are also one who thinks that your life would be better if you leave your job to pursue your passion but are tempted to stay just because it pays your bills and does just that, then probably you should take a cue from them (of course we are not telling you to give your resignation letter right away, but you don’t really have to put it in the backburner either!)

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