“I was bitten by a startup bug in my early professional career. The initial idea came from closely looking at the online transactional businesses which has boomed in the past few years and the growth rate has been phenomenal. This made me think about the next step for these transactional online businesses and I thought it would be becoming more interactive with the customers and that’s where the idea was born. After doing a bit of market research, I found there is a lot we can do with video conferencing. There is where Tringgr was born and we think to disrupt conference and customer engagement market with Tringgr’s offerings.” added Sushant Pandey, the founder of Tringgr.

Sushant Pandey

The Noida based startup has a team of 5 members that works towards providing video conferences/chats, audio-only conferences/chats, group/private text chats and file transfers. Tringgr has also tied up with companies in the education technology space to enhance the quality of education by allowing students to collaborate, talk, chat, vote and solve papers together. Apart from that, they also have associations with travel websites that help you connect with a travel consultant and hotel representative to help plan your itinerary and show the property. “We believe that a product like Tringgr helps various online business to cater their interaction needs like Live Tutoring, Online Doctors, Live Product display for e-commerce, online Customer desk, Matrimony meeting points, etc.” said Sushant.

Tringgr Offerings Include- 

-Tringgr.com – Free Public Platform for hosting video conferences, with voice calling and file transfer feature.

-TringgrEngage– First of its kind solution in India

Tringgr Engage is a real time customer engagement chat box solution that helps the consumer to grow sales and serves their website visitors in a better way, thus help them in elevating the customer experience via Video, Voice and Chat support with detailed analytics about customer.

-Tringgr Connect– white labeled Tringgr for Enterprise internal/external communication platform. It will have options like file sharing, screen sharing with voice and video communication.

-Tringgr CDN –This real time CDN network combined with a few Tringgr CDNs will not only help in quick content delivery but also decrease websites bandwidth consumption to 60-70% resulting in huge CDN cost savings.

The startup has served more than 4500 conferences in just 6 months and is currently running a few pilot projects. However, initial corporate sales have been tough because of the presence of various major players but they are still finding good value addition in case of low bandwidth requirements. Tringgr is planning on coming up with a mobile app soon through which users would be able to call between mobile, browser, VOIP and PSTN phones (mobile and landline) at a really low cost or even free of charge.

When asked what piece of advice Sushant would like to give to other enthusiastic budding entrepreneurs, this is what he had to say – “Keep trying and experimenting as the best entrepreneurs around the world have failed in their early ventures or during the course. It’s the learning that counts and it’s their ability to still try something new after failing that has made them successful. Remember, your journey itself has started with a different experiment and you have chosen a different path so why get afraid NOW?

There are times when we find something really interesting to work but our thought process negates it because of the fear that probably this is much bigger than my potential or capability and we tend to drop the idea. NEVER DO THAT! This is where a start-up either starts or stops. Follow your heart and give it your full for a decent time. The least you can get is some valuable experience which will pay off really well later and in the best case, you will have the opportunity to live your dream.”

Wishing Sushant and team Tringgr all the very best in their endeavour!

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