Started last month, Work Art Fun is a new way to advertise your products and services- by sharing pictures with the world. The site allows companies, professionals, service providers to post pictures of their work which can be discovered by the end user.

Startoholics caught up with the man behind this innovation, Mr. Arvinder Singh Sahni who gave us some valuable insights and information about Work Art Fun, here it is for you:

What exactly is Work Art Fun?

According to Mr. Arvinder, WAF is a product display platform for companies and for end users it is a product discovery platform where they can discover things and services which they are looking for. For ex: If you are an architect, you can post pictures of your projects on WorkArtFun and if you are an end user, you would come to WAF and see pictures of different architects. The process takes place in a social environment and so people can leave comments, share pictures on Facebook and Twitter. Users can also leave testimonials and share their experiences with other users.

However all posts do not appear on the Discover page as they are first moderated by the WAF team. If a person posts 5 pictures and the team puts 3 on Discover, the remaining 2 will anyway be in the user’s profile which can be seen by anyone.

Though it is a work-focussed platform, it doesn’t lack the fun element as it sends the message that work itself is fun!

On the Differentiating Factor

Social media platforms like Pinterest post pictures of your interest whereas WAF is more work related and deals with sharing your work with the world. There are different categories like Architecture, Art/Paintings, Books/Magazines, Cars/Motorcycles, Decor/ Furniture, Education, Electronics, Events, Restaurants among many others, where you can post your content.

For a company, opening an account in WAF leads to publicity as it is directly linked to their website which helps in creating traffic.  The team also provides statistics of the traffic. The content provider is also an audience which enables them to look at pictures of other service providers.

Challenges Faced

Some people procrastinate while some are tentative as they fear that someone else might copy their design. But if they can share their product information on their websites and Facebook, they can share it at WAF, which is purely emphasizes on work. Taking this message to the masses, to larger no. of people and companies without spending big bucks is the current challenge they are facing.

Mr. Arvinder believes that Indian content sites haven’t lived up to the standards. “All over the world, there are equivalents of world leaders. Russian VK, is the biggest social network service in Europe. In America, IT means Pinterest, Snapchat, Google, Facebook, Innovation and not outsourcing whereas the case is opposite in India. Indians are becoming passive consumers of great content rather than active creators.”

Team WAF

Feedback and Growth

After one and half month, more than 200 users have registered with the site. The team has noticed that whoever has been using the platform has been coming back to it again and again. Some companies are posting content regularly and end users have been commenting on it. People are of the opinion that such kind of a platform is needed.

Team WAF plans on giving a kind of a board stating “Check us out at WAF” to people, which can be displayed in their offices. Mr. Arvinder believes that if people can look out for companies on Facebook, which is basically a site for staying connected with friends, they can certainly look out for companies at WAF, which is a work-focussed platform.

They are also planning to do offline activities like using boards, placards and convince website owners to put an icon of WAF on their website which links visitors to company’s profiles on WAF.

The site has enough functionality and the team doesn’t want to add anything more just because someone else is updating something or the other. The only thing they wish to include is providing more analytics to the user and to have an Android and an Apple app.

On Raising Funds

According to Mr. Arvinder, there are no fundraising plans as of now. Work Art Fun is a part of a company named Spacecom Technologies Ltd. For traditional advertising, they would require fundraising and but the team wants the platform to grow slowly and steadily. The numbers are actually growing everyday and the main efforts of team include – writing to companies, posting content on some blogs as well as being active on Social media.  They don’t want to create a hype and want the startup to take off gradually.

Mr. Arvinder believes, if your idea is unique that’s only 1% of your work and the rest 99% depends on executing your idea and believing in it yourself. “If you believe in your idea, people will. Take genuine feedback from people, preferably not from friends. Talk to strangers and ask them what they feel about your endeavour. One progress day by day but not take it too seriously. One should not go to venture funds too early unless there is no option. For genuine good content, for genuine good companies and for genuine good people, sky is the limit.”

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