TL;DR
BRND.ME, a rising star in the Indian "House of Brands" ecosystem, has officially projected a revenue milestone of ₹1,700 crore for the fiscal year 2026. This projection comes on the back of several strategic acquisitions in the beauty and personal care segments and a successful pilot of their premium lines in Middle Eastern and South Asian markets.
Vichaarak Perspective
BRND.ME is proving that the "Thrasio-model" in India isn't dead; it just needed to grow up. Unlike earlier attempts that focused on buying any profitable Amazon seller, BRND.ME is focusing on brand-equity rather than just SKU-volume. By targeting ₹1,700 crore, they are positioning themselves as a serious contender to established giants like Mamaearth and Nykaa. Their move toward global expansion suggests a "design in India, sell to the world" philosophy, leveraging India's low-cost manufacturing and high-quality product formulation to capture international margins.
FAQ
How does BRND.ME generate revenue? It operates as a conglomerate of direct-to-consumer (D2C) brands, sharing backend logistics, marketing data, and supply chain efficiencies while maintaining distinct brand identities for consumers.
Is ₹1,700 crore realistic? Given their current growth trajectory and the post-acquisition integration of three major brands in late 2025, the target is aggressive but within reach if their international play scales as expected.
Which sectors are they focused on? Primarily Beauty, Personal Care (BPC), and high-margin Wellness supplements.