After subscribing to newsletters of a plethora of startup magazines and implementing different strategies, do you still feel yourself filled with bafflement and wish to explore some more? Do you wish to understand the modus operandi of managers who launch their startups on a global platform and want to learn the kind of marketing and business strategies they follow for a splendid launch?
Rocket Internet, the biggest startup incubators in the world, in association with one of its youngest ventures, CupoNation, is organizing a Webinar which would be held as a Seminar hosted on the World Wide Web for students and young professionals from Business, Marketing and other co-related fields and help them lay their founding steps into the startup culture. The first session of the Webinar will be held on 21st November, 2013 and the second one, on 28th November 2013.
The Webinar comprises of two parts. The first part will have two online sessions conducted by the Managing Director of Rocket Internet companies, Dr. Andreas Fruth. The two topics that will be covered in the Webinar sessions are:
1. Lessons learned from building international startups (2013-11-21, 13:00 CET): This session will focus on the process involved in launching your own venture successfully. Amongst other things, Dr. Fruth will cast light on establishing an optimized business model, getting the right team on board, careful selection of market, conceptualization of business and managing the actual roll out process.
2. Rights and Wrongs of the Online Marketing World (2013-11-28, 13:00 CET): Understanding the marketing channels and having a sound reporting system are the key pillars to any online start-up. Dr. Fruth will explain Online Marketing channels including search engine marketing and affiliate marketing. Furthermore, key performance indicators and business intelligence reporting would be explicitly discussed to understand their impact on your business.
The second part of the webinar will be in the form of a special contest, wherein the students will take part in a case study. This contest would not only help students to completely acquire the knowledge imparted through the Webinar but also to test and display their skills in a practical manner. The task will only be revealed on 28th November at CupoNation’s website – http://www.cuponation.in/coupon-challenge.
To know more about the contest or participate in it go to CupoNation (http://www.cuponation.in/webinar) and sign up for the Webinar by submitting your email address and personal data. After you have been successfully registered, you will be sent an email with information on how to log in and take part in the Webinar platform.
The contest winners would be awarded with an opportunity to have a paid internship (plus accommodation covered) at CupoNation Munich (Germany) or they could choose to receive a free MacBook Pro. The results from the contest will be announced on CupoNation’s website on the 20th of December.