Is your loyalty brand heading the right way? Can you imagine our world without brands? Perhaps not. Brands are hard to ignore; they are so compelling in their appeal that others follow suit. If it wasn’t so, brands such as Heinz, Coca-Cola, McDonald’s, Mercedes and Louis Vuitton would not have become the immortal brands they are today. To build an enduring brand, you need loyal followers. We all know that….
Tagged: Brand competition
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