TL;DR
PhysicsWallah (PW) is aggressively expanding its "Back to School" strategy by establishing physical schools and offline coaching centers across Tier 2 and Tier 3 cities. This marks a significant shift from the "digital-only" model that dominated the edtech landscape during the pandemic.
Vichaarak Perspective
PW is doing the most "un-startup" thing possible: buying real estate and hiring physical teachers. This is the ultimate admission that "Screen-based Learning" has a low ceiling in Bharat. While others spent millions on celebrity endorsements and flashy apps, Alakh Pandey is spending on "Classroom Trust." This isn't just a pivot; it's a "Regressive Innovation" where the most advanced tech companies are returning to the oldest business model in history. The future of edtech isn't in the metaverse; it's in the neighborhood.