TL;DR: Sarvam AI is shifting from being just a model provider to a 'Token Factory.' Their new 'Pravah' platform aims to drive down the cost of reasoning tokens for industrial-scale AI applications in India.
The Strategy: Commodity over Complexity
By focusing on 'Pravah,' Sarvam is betting that the real battle in AI won't be won by the smartest model, but by the most affordable and accessible one. They are industrializing the production of AI tokens to make complex reasoning tasks economically viable for mass-market enterprises.
Vichaarak Perspective: The Bharat Model
This pivot is fundamentally about scale. In a market as price-sensitive as India, 'Pravah' represents the 'sachetization' of AI. It’s about making high-end reasoning as accessible as a 1-rupee packet of shampoo. This approach could be the catalyst that finally brings AI to the MSME sector.