Skimming through scores of pages and stumbling upon the information at least 20 times is irritating and taxing. Irrelevant content and repetitive information deters one from resuming search on the required topic. Getting the right information in one go seems like a distant dream. Sumeet Anand, a young entrepreneur has set out to make this easier for those that seem to pull out their hair every time they come across the word ‘Research’.
Kreeo, the one stop shop, for people to create, share, collaborate information on a multitude of topics. Here’s what Sumeet has to say about his venture ‘Kreeo’
What is the story behind the name ‘Kreeo’?
We created multiple options for the name but were unable to get a good domain name. So we thought it would be better to create a new word that imbibes the essence of what we wish the product/technology to enable. After a lot of research we finally came to Kreeo as the name that is a combination of Latin “Creo” and Sanskrit “Kriya”, meaning “to create” and “activity” respectively. Kreeo, thus, stands for creating knowledge through the activity of networking and collaboration.
To someone that’s never come across Kreeo, how would you describe it?
Kreeo helps organizations to unify content and data from all their sources within or outside the enterprise, multiple sources of structured data (tabulated types) and unstructured content (docs, pages etc.). Then it allows people to create, share, discover, discuss and collaborate on this unified and real-time information base as a whole. It’s a different way to work and share such that you can operate like one corporate mind, where you are able to share, discover and learn in a collective and intelligent manner while being more productive in your information work.
What has been the highlight of your entrepreneurial journey at Kreeo?
Nothing as one highlight event, it’s been a roller coaster journey of bootstrapping Kreeo. The biggest highlight has been acquiring large enterprise customers like Standard Chartered Bank and Aditya Birla Group Company.
What is the biggest hurdle you have faced or are still facing?
Being bootstrapped, it’s been only working capital and finding ways to execute your plans without having any defined budgets.
How do you plan to monetize your brand?
We would like Kreeo to grow on positive word of mouth of our customers. Sales cycle in enterprise is long so we wish to scale our business by extending our local success stories and then expanding overseas. Partnering will be a key to expanding reach and reducing sales cycle. We are also working on our SaaS model.
What are your plans for promoting Kreeo?
In terms of marketing as of now we haven’t taken any mass market or social initiatives. As part of our content marketing efforts we publish articles besides we use direct marketing approach using emails and calls.
How important is the role of Social Media for success of any startup?
It depends on what sort of a product or service you are trying to sell. Importance is relative to your target market and their access through the social media. But social media certainly is the new must marketing channel to tap for every business. Strategies may vary in terms of type of platforms and way to engage the target audience.
What is the best advice you have ever received? How helpful has it been?
Best is always yet to come. But a lot of advice from a lot of different people has been helpful at different times during my journey for overcoming the challenges faced at those times.
If not for Kreeo, where would you have been right now?
I had to be an entrepreneur and that was clear to me even when I was in college, so if not Kreeo it would have been something else but definitely a new venture. Kreeo itself was my 5th attempt to startup since 1998.
What is next on the radar for Kreeo?
Next is to extend partner base and to expand customer base in India and overseas.
Any thoughts that you would like to share with us?
Nothing gives you more kick as a startup than signing up new, large, paying customers. Customer voice and related data should be your only metric to decide if you are a viable startup or not and also the only metric to track as you grow. So spend more time thinking, who, where, what, why and how related to your target customers. Making a product and startup is easy, making it viable and sustainable takes the real effort.