Founded by Mukul Sareen, CartMyDeal is a growing e-commerce venture based out of Gurgaon that currently deals in apparels, home appliances, sports equipments, kitchenwares and gifts items. The startup has a total number of products amounting to 50,000 and targets to expand it upto 15 million by the end of 2014.
Mukul is himself an avid online shopper and the director of Business development at Hi-Tech International. As he has his client base spread globally, exchanging gifts or sending something particular to someone who lives in a different part of the world was a perpetual concern for him since it always proved to be an arduous affair. Even his favourite e-commerce websites couldn’t rescue him from this ordeal since their services were limited to India only.
Apart from this, he wasn’t oblivious to the fact that the booming online shopping industry was giving opportunity to manufacturers and retailers across India to capitalise the power of Internet and churn good money out of it but at the same time small scale retailers and suppliers were being isolated from this trend partly due to their illiteracy and mostly due to the lack of awareness.
The startup is of the opinion that profit is never the ultimate aim of CartMyDeal. They are reaching to small scale manufacturers and suppliers across India, explaining them the merits of Internet, bringing them onboard, marketing their products and accomplishing mutual growth.
However, in the enigmatic field of startups, there are innumerous companies vying to garner the same position. “Every emerging e-commerce firm particularly those venturing into multiple products retail are either getting crushed by the competition or couldn’t handle the destructive challenges, be it related to logistics, technology infrastructure or COD, that this sector has to offer. If market observers are to be believed, no player is making a unit profit on anything and that explains the big face values of capital that this ecommerce players are raising from VCs and investors to help them keep going. Backed by the investors they are in a race to formulate more luring schemes than their counterpart to lure customers. It appears that everybody is relying on investors rather than their consumers for profit. This is the biggest hurdle that we are facing, the ongoing trend, which leaves you with two choices either look for investors or get acquired by some giant within few years of inception.” added Ajit of CartMyDeal.
According to Ajit, CartMyDeal is showing a healthy progress everyday and he believes in a couple of months they will be able to silence their critics who were sceptical about the startup right from the very beginning.
“It is often said that future belongs to those who believe in the beauty of their dreams. The type of life we are living today was once considered “impossible” but the dreams of some who chose to go beyond the ordinary debunked the claims of those who chose to be “realistic”. Many opportunities are lost daily because people are out looking for four-leaf clovers. Don’t try to chase luck. Chase your hunger for experience, risks and you will never end up disappointed.” is the team’s advice to budding entrepreneurs out there who are trying to emerge victorious in a battlefield replete of juggernauts.